Ron Arad, designer, architect and the head of Product Design Department at the Royal College of Art, London, visited d-VISION for an open conversation about design, industry and his work.
"Design is the second runner up after the essentials of life, just like music, theatre etc. All these things are important because they are the essence of life. Who can picture a life without music or color."
"There are artistic and creative designers with no best sellers. It doesn't mean that they are less interesting or good, perhaps they created masterpieces that the market is not yet ready for. On the other hand often a designer creates a product that seem to be generic on style but can be innovative in other aspects"