EVENTS / LECTURES / / AVANT-GUARD FOR THE MASS? / / /

TOM DIXON RON ARAD IKEA AVANT-GUARD FOR THE MASS? AVANT-GUARD FOR THE MASS? AVANT-GUARD FOR THE MASS?

AVANT-GUARD FOR THE MASS?


 

Design Conference by d-Vision, October 2007

 

"Anniversary conference" was one of the other names suggested to the 2nd Design Conference arranged by d-Vision program. Each one of the

lecturers was celebrating an anniversary for their life-projects. The main issue of the conference was "Avant-Guard" and its relation to mass production. Innovation in technology is obvious today, but innovative shapes, colors and materials are related to taste and social conventions. Each of the presenters touches this issue from another angle. Griffin's

project is to present in front of the industry new ideas from young designers, and in her lecture she told few stories of "Cinderella" - avant-guard designs that transformed into products. Mr. Morrozi was explaining the strategy of Edra, using global array of designers and making avant-guard design that need to be manufactured by experts or masters of craft.

On the last SaloneSatellite there was a large exhibition of those objects, that have become a mass

production products. Mr. Morrozi was explaining the strategy of Edra, using global array of designers and making avant-guard design that need to

be manufactured by experts or masters of craft.

Mr. Conran represent the other side of the design market. He presented the importance of emotional properties that design can create in an object. In

his experience neither to early avant-guard design neither too old or conventional design.A panel, conducted by Prof. Ezri Tarazi, raised few more questions regarding the place of unique and challenging design effort in contemporary

product design field.


 




Ms. Marva Griffin, Marva Griffin Wilshire, Founder and Curator of SaloneSatellite and International Press Relations of Fondazione Cosmit Eventi

from Milan has celebrated 10 years since she curated the first exhibition by 150 young designers. Today, after 10 years SaloneSatellite have

become the central young design exhibition in the world including 570 exhibitors and 15 design school every year.





Mr. Massimo Morrozi, co-founder of Edra, the prestigious furniture manufacture from Italy have celebrated 20 years of developing and selling

high-end design objects.





Mr. Sebastian Conran, design manager of Conran & Partner is the head of a 60 designers studio in London. Conran & Partners is celebrating 50

years of activity with a worldwide chain of design shops, restaurants and hotels.